The “war of the sexes” launched in the 1970s had casualties, as all war does. That’s American culture, we start wars, on cancer, drugs, government, sex. Often with great progress and peace but with costs that are glossed over. The cost is usually losing the great wisdom of the past.

Hilarious Miller ad has the answer for what it means to be a man: drink their brand of alcohol.

Today, being a “man” has just gotten weird. Most women know this, they complain about it with their girl friends, but are afraid to ask men to be real men again. It’s become so confusing what “man” means, that advertisers are capitalizing on this deep confusion to sell their products. This is what corporate advertisers do! They hire brilliant graduate psychologist to find deep human weakness to install their products as a solution. Case in point, watch this TV spot. Notice how we laugh at the lost men and Miller conveniently has solution… drink their brand of beer and you’ll be a man. (But think about it, “light beer” is manly?)

Watching ads like these, it should be obvious why alcoholism is out of control in America. Drinking has been sold as the #1 way to be a man!

Reply to the blog and tell me what you think it means to be a “man”. Ladies and gents, let’s hear from you both.